MIA VIA
MIA VIA is sourcing fine organic foods only from Italian Demeter certified producers.
Transatlantika created the brand identity in collaboration with Picpacker Motion Design including name, logo, packaging, illustrations and a modular color concept to build a brand that is bold and elegant while subtly hinting at the company’s Italian origin.
The MIA VIA name (meaning “my way” in Italian) and logo is inspired by old Roman milestones. The typeface Garda Nova is based on the ancient Capitalis Monumentalis.
While the typeface has luxurious classic Italian feel, the generous letter spacing gives the logotype a touch of modernity.
Three typefaces are paired to create the MIA VIA brand identity. Garda Nova is used for the logo and slogan, the general text is set in Wigrum and quotes use the font Galien.
See the full case study on Transatlantika’s website.
