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The New Black West by Gabriela Hasbun

Contributed by Nikolas Wrobel on Sep 8th, 2022. Artwork published in
May 2022
.
    The New Black West by Gabriela Hasbun 1
    Chronicle Books. License: All Rights Reserved.

    The New Black West is a fine art photography book, celebrating the modern Black cowboys of the Bill Pickett Invitational Rodeo and the community that comes together to witness their achievements year after year.

    A powerful symbol of self-reliance, strength, and determination, the Black cowboy is a figure commonly overlooked in the histories of the American West. Held annually in cities across the United States, the rodeo honors the historic accomplishments of Black cowboys and fosters a vibrant community dedicated to continuing that legacy.

    Bay Area photographer Gabriela Hasbun has spent more than a decade photographing this beloved event. Designer Allison Weiner from publisher Chronicle Books about her choice of typefaces:

    …It was important that the title font be unexpected for a book about the rodeo. We wanted to make it clear from the cover that it was a fine art photography book, not a cultural history, and the modern sophistication of Cosi Azure helped achieve that… The other typefaces used were Conglomerate and Prensa.

    The New Black West by Gabriela Hasbun 2
    Gabriela Hasbun. License: All Rights Reserved.
    The New Black West by Gabriela Hasbun 3
    Gabriela Hasbun. License: All Rights Reserved.
    The New Black West by Gabriela Hasbun 4
    Source: www.instagram.com License: All Rights Reserved.
    The New Black West by Gabriela Hasbun 5
    Source: www.instagram.com License: All Rights Reserved.

    Typefaces

    • Cosi Azure
    • Prensa
    • Conglomerate

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