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C by Tom McCarthy (ESAD Matosinhos)

Contributed by José Pedro Carmo on Sep 14th, 2022. Artwork published in .
    C by Tom McCarthy (ESAD Matosinhos) 1
    Source: www.behance.net License: All Rights Reserved.

    Student assignment from ESAD Matosinhos 2021: “redesign a paperback pocket book or travel book. The chosen work must be timeless and have gathered consensus regarding its quality.”

    From the selection list of the El País newspaper I picked C by Tom McCarthy. The novel tells the story of a boy who spends his childhood between silence and the noise of static, and all his life was marked by the mysteries of communication: by codes used during the First World War, by seances in London after the war, and by enigmas of Egypt. C is “an ambitious and original novel in its historical and psychological scope”.

    For the book’s core I chose Feijoa, from Klim Type Foundry, a contemporary and well-designed typeface. I chose it because it is serifed, which makes it easier to read in long texts.

    For the rest of the book (in titles, subtitles, pagination, among others), I used Neue Haas Grotesk, an older design, however, modern. The choice of this font is also due to the fact that it is a grotesque, associating it with something austere and sober at the same time.

    The C on the cover is a cut circle (very similar to the C in the Futura typeface), representing the life cycle of the main character and how it was shortened by not so good events throughout the story.

    C by Tom McCarthy (ESAD Matosinhos) 2
    Source: www.behance.net License: All Rights Reserved.
    C by Tom McCarthy (ESAD Matosinhos) 3
    Source: www.behance.net License: All Rights Reserved.
    C by Tom McCarthy (ESAD Matosinhos) 4
    Source: www.behance.net License: All Rights Reserved.
    C by Tom McCarthy (ESAD Matosinhos) 5
    Source: www.behance.net License: All Rights Reserved.
    C by Tom McCarthy (ESAD Matosinhos) 6
    Source: www.behance.net License: All Rights Reserved.

    Typefaces

    • Neue Haas Grotesk
    • Feijoa

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