German advertising agency Get the Point rebranded furniture logistics company Reber Logistik. From semi-truck sizes to body copy on the website there is one typeface, Aglet Sans, showing the scalability of the family.
The logo’s orange segment in the E symbolizes the company’s integral role in the supply chain and lends itself toward animations, such as this one.
With minimal color and typographic palettes, the corporate identity of REBER maintains a consistent and identifiable image. More information and images about the design and marketing can be found on Get the Point’s site.