Cărturești, Romania’s largest bookstore chain, began using Aglet across its design system in 2022. The contemporary Aglet Mono replaces the old monospaced logo (set in the classic Courier New). And the rest of the superfamily, Aglet Slab and Aglet Sans unify the brand language, used extensively on the website, for in-store signage, and in social media posts.
The updated logo can be seen on newly opened storefronts, such as the Târgu Jiu location
Drobeta-Turnu Severin store
Drobeta-Turnu Severin store
Old Cărturești logo, set in Courier New at the Cărturești & Friends location
New Cărturești & Friends store sign installation
New Cărturești & Friends store signage, in Aglet Mono and Aglet Slab (2022)
Store decor
Parking bookmark campaign by Geometry Global agency: parking garage signage doubling as book vouchers at the Veranda Mall location
Electric Castle music festival pop-up store
Bursele de creație literară Cărturești (Cărturești literary residency scholarship) recipients, set in Aglet Mono
Bursele de creație literară Cărturești (Cărturești literary residency scholarship) recipients, set in Aglet Mono
Contemporary Poetry Night table signage
Cărturești’s website
