Exotrail space mobility brand identity
Exotrail is a French end-to-end space mobility provider pioneering a new era of logistics.
Graphéine worked with Exotrail on the evolution of their visual identity. We created a new logotype and redesigned the brand architecture of products and services to provide the Exotrail brand with a comprehensive graphic guidelines. The new emblem merges the power symbol and the wings of Hermes into an asymmetrical sign that suggests upwards movement. The constituent elements of the old emblem are reused in a monogram icon that now stylises the first letter of the brand name.
We created brand guidelines that include a strategic use of the colour palette. The main brand color, Propulsion Blue, is the central color of the identity. However all the colors are used sparingly to accentuate the visuals with a major presence given to black and white.
Aeonik from CoType Foundry was chosen as the official brand typeface. Its details – the tail of the Q, the horizontality of the terminals in the lowercase t, a, j and y – make it work harmoniously with the new logo and wordmark. Not only does this horizontality correspond with the design of the Exotrail wordmark, but it is also a contemporary take on the NASA worm aesthetic.
All brand elements are tied together by a modular grid system that allows the placement of images, text and brand assets. Colored strips on the edge of applications add an elegant color accent while also identifying the sub-brand of the product/service.
Just like on earth, logistics have become a crucial need in space. Space logistics operators need to provide an end-to-end solution: Software/Hardware/Services. Exotrail is on a mission to become the hub for all-round space logistics solutions. This new visual identity captures this mission as well as Exotrail’s values and vision, opening up a new chapter in its history.
