Ribera en Danza visual identity
Ribera en Danza is a body movement arts cycle held in different locations along the Ebro River. The riverbed and culture are the common thread of this dance festival, which aims to make dance visible in open spaces and bring contemporary languages to all audiences.
The river and its curves, the water and its movement have a clear union with the
dance and its movements. That is why we have selected Parabole Display (by ECAL Typefaces) for the logo that reminds us of these shapes and that has a special dynamism.
We picked Neue Montreal (by Pangram Pangram) as a secondary font because of its simplicity to counter the visual load.
The poster system was based on an original painting made exclusively for the cycle that we commissioned from the emerging artist Irene Carmona Navarro. This painting had to reflect the connection between water and dance in a poetic way.
2 Comments on “Ribera en Danza visual identity”
Parabole was updated on October 25th, including a large character set, an improved drawing and a new text cut.
Thanks, Jay!