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LeCrans

Contributed by Base Design on Oct 20th, 2022. Artwork published in .
LeCrans 1
Source: www.basedesign.com © Base Design. License: All Rights Reserved.

High up in the Swiss Alps, hotel LeCrans is a haven of serenity above the clouds. An identity that’s equally calming, and art direction that takes full advantage of the spectacular scenery, work together to represent a new luxury that comes from getting away from it all.

A detail-oriented approach was taken to the renewed visual identity, which is crafted to provide a calm, discreet, and warm impression. The beauty of the natural setting is brought to the forefront. From Migra, appearing as if carved in the wood of a mountain chalet, to the artistic direction of imagery through which the dizzying landscapes reveal the raw and wild dimension of the mountains. The sans serif is Klarheit Grotesk.

LeCrans 2
Source: www.basedesign.com © Base Design. License: All Rights Reserved.
LeCrans 3
Source: www.basedesign.com © Base Design. License: All Rights Reserved.
LeCrans 4
Source: www.basedesign.com © Base Design. License: All Rights Reserved.
LeCrans 5
Source: www.basedesign.com © Base Design. License: All Rights Reserved.

Typefaces

  • Migra
  • Klarheit Grotesk

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