Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis.
Nuclear historically has had a bad rep & Isodope’s goal is to change the public’s perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people’s fear around nuclear at ease through memes that are easy to digest and even easier to share.
Isodope is changing the face of science communications, to share good ideas and mobilise people behind them.
The brilliant design agency &Walsh worked closely with the Isodope team to create a brand refresh and used F37 Foundry’s font F37 Judge to ensure the headlines pack a punch. Terminal Grotesque is used for single line sentences, Monument Grotesk for long copy, and Tronica Mono for captions and numbers.
1 Comment on “Isodope”
I wonder: do you agree with that claim, F37? I certainly don’t. It’s only safe as long nothing unforeseen happens. But shit happens, again and again. The Fukushima plant was considered safe to operate before the 2011 disaster, too. Zaporizhzhia? More modern and hence safe than Chernobyl, right? Who could have foreseen that humans started a war?
And for “cleanest”: only if you leave out all the long-term challenges and hazards that come with radioactive waste. Or if you, like Boemeke does, “look back” at it from the year 2053, when all the issues somehow have magically disappeared via inventions to be made in the 2030s.
Just because fossil energy sucks doesn’t make nuclear energy any better. Renewables are the way forward.