Youthforia visual identity and packaging
Contributed by F37 Foundry on Nov 9th, 2021. Artwork published in
circa 2021
.
Universal Favourite. License: All Rights Reserved.
F37 Judge by F37 Foundry is in use for Youthforia. From Universal Favourite’s portfolio post:
As far as brand experiences go, the beauty space is bland. Variations of the same thing, using makeup the same way. Youthforia wanted to break the beauty rules for a Gen Z market bored by what’s out there. We rolled out a visual and verbal identity dripping in 90s nostalgia that mixes and matches as joyfully as the brand’s product system and gives its audience permission to play with their self-expression.
Universal Favourite chose F37 Foundry’s Judge and Grilli Type’s GT America as the brand’s contrasting typographic counterparts.
Universal Favourite. License: All Rights Reserved.
Universal Favourite. License: All Rights Reserved.
Universal Favourite. License: All Rights Reserved.
Universal Favourite. License: All Rights Reserved.
Universal Favourite. License: All Rights Reserved.
Universal Favourite. License: All Rights Reserved.
