Ibán Ramón designed the communication campaign for Nou d’Octubre 2022 with a poster as the centrepiece. This annual celebration in the Valencian Community commemorates the conquest of the city of Balansiya by the troops of King Jaume I of Aragon and the creation of the Kingdom of Valencia in 1238.
The key visual shows an interpretation of the dragon crest, which is the central iconographic element to represent the monarchs of the Crown of Aragon. It is combined with Kiosk by Nguyen Gobber which, as the website of Ibán Ramón explains:
The typography evokes the modernity of the Valencian poster period in the first half of the 20th century, thus establishing a graphic journey from the Middle Ages to the present.