ISIA brand identity
The new visual identity of ISIA Roma Design – Italy’s first public university institute of design – opens up a new point of view, merging the institute’s history and values with modern communication needs and combining the institutional side with an experimental vision.
The identity, designed by Intorno Design (Guido Lombardo, Tommaso Salvatori, Antonello Lipori, Giampiero Donno), uses Ministry by Rian Hughes as their brand typeface.
From square to circle, from circle to sphere. We move on to a new evolutionary stage, which evokes the dimension of globality, complexity and perfection, but also internationality, variety of viewpoints, form as volume, design as process and ability to see beyond, and experiments with new forms, visual languages, interactions with a systemic, technological and meta-design approach.
In the ISIA identity, colour is also dynamic and can fade into any other tone of the colour circle when it is desired to highlight and give character to an important activity or event.
Since 2019, the ISIA identity project won: Honorable mention at Creative Communication Award 2019, Premio Eccellenze del design nel Lazio 2019, 1st prize CSS Design Awards 2019, Special Mention German Design Award 2020, Gold in Print/Collateral Material IDA Design Award 2020.
