Barritt’s Ginger Beer
Contributed by Jack Grimes on Jan 29th, 2023.
Source: www.cub.com License: All Rights Reserved.
The classic orange-and-brown 4-pack, with “Bermuda's Favourite” in ITC Serif Gothic and “GINGER BEER” in diagonal, outlined Davida.
Barritt’s is a Bermudan ginger beer that’s been made there since 1874 and is now widely sold in the United States. It’s a good ginger beer, but I also probably buy it for the wonderfully unchanged packaging, which center-stages Davida in all its wacky art-nouveau beauty and flanks it with ITC Serif Gothic. Hard to imagine a more early-70s pairing.
Source: barrittsgingerbeer.com License: All Rights Reserved.
The can employs regular old Helvetica for smaller spots where something ornamental would get chewed up.
Source: barrittsgingerbeer.com License: All Rights Reserved.
The sugar-free variety uses the same design in a cool blue colorway.
Source: barrittsgingerbeer.com License: All Rights Reserved.
The logo from the can, on a T-shirt sold on the Barritt's website.
