Access
Access is the leading destination management company in the country, with over 50 years of experience. They coined the term “DMC” and have continued to redefine what it means. Access sought a new identity that reflected the true nature of their business, and prestige in the event industry. An identity that communicated their driving forces and motivated internal teams around the future to come. FRNDS in Denver brought us on to build a daring identity that balanced warmth with sophistication, and embodied the strategic and creative powerhouse behind the nation’s biggest corporate events.
We use the highly-contrasted serif GT Super Display as the display font to push into the neighborly aspect of their new tone and voice. The display font is complemented by the mono-linear geometric sans-serif Roobert, packed with loads of personality and detail.
