FIRM.GS designed the brand identity for Andrea Grandi, a Milanese architect and artist. For the project, we drew inspiration from the work he carries out in his professional practice, characterized by the combination of concrete, glass, and natural elements, and which makes extensive use of recycled materials.
The image follows the rationality and rigor found in his creative processes: the intersection of pure geometries creates new forms with a brutalist flavor, treated with an aesthetic approach and particular attention to compositional balance.