Design Bay Area is a platform dedicated to promoting design and amplifying the voices of the California design community, and those in adjacent fields, to create economic opportunities by fostering the local and international community.
Mucho was tasked with creating a visual identity for the new organization. The biggest challenge was creating a new identity that is unique to the Bay Area, while being able to represent all the different design disciplines within the region. This identity also needed to work alongside and as the umbrella brand for San Francisco Design Week.
Our solution was to channel the optimism, warmth and openness of the Bay Area. We developed the concept of ‘West Coast Energy’ which is represented in a timeless, dynamic new symbol — reminiscent of a spark, or sun, the symbol shines back from the West Coast.
