The Park Café is chef Richard Corrigan’s Dublin venue. It brings local grown products and food made with love to Dublin’s center.
From Good as Gold’s website:
Virginia Park Lodge, Richard’s haven in Cavan, and specifically the Gooseberry Gardens, formed the inspiration for the brand visuals. We created a playful, engaging brand aesthetic that could easily be applied to all elements of the roll-out. The brand purpose (as outlined below) ‘serving you the park on a platter’ inspired a suite of elements that could be used in a variety of combinations.
Developing a suite of illustrations and using a bold, retro-futuristic typeface helped create the vibrancy and movement that brings the brand to life. The illustrations and colour palette were inspired by mid-century styles and led to a simple approach to animation that we integrated throughout the website UI.
The main font used from the logo to the menu is Luke Prowse’s NaN Fiasco. Its inner logic of voluntary inconsistencies brings in this context a vernacular and warm style to the identity, as wanted by the design studio. Using the heavier and more expressive styles for headlines, Good as Gold kept the lighter and tamer styles for the body copy work.
