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UEFA Champions League logos (1992, 2020)

Contributed by Filippos Fragkogiannis on Jun 11th, 2023. Artwork published in .
UEFA Champions League logos (1992, 2020) 1
Source: uefa.com Union of European Football Associations (UEFA). License: All Rights Reserved.

The UEFA Champions League is an annual club football competition organized by the Union of European Football Associations (UEFA). It is one of the most prestigious club competitions in the world and features some of the best teams from Europe.

The competition was first held in 1955 and has undergone several format changes over the years. Currently, the competition begins with a group stage featuring 32 teams, followed by knockout rounds leading up to the final. The Champions League also has its own anthem, which is played before each match, and its own distinctive trophy, which is highly coveted by football clubs around the world.

The Champions League is highly popular among football fans worldwide and generates significant revenue for UEFA and the participating clubs. Some of the most successful clubs in the history of the competition include Real Madrid, AC Milan, Liverpool, and Bayern Munich, with each team having won the competition multiple times.

The UEFA Champions League logo is undoubtedly one of the most recognizable visual identities in the history of sports. It was designed in 1992, and while it has undergone slight redrawings throughout the years, its remarkable and unique qualities have remained unaffected. All of the redesigns have been minor and sometimes even gone unnoticed.

UEFA Champions League logos (1992, 2020) 2
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 3
Source: uefa.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 4
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 5
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 6
Source: sports.yahoo.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 7
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 8
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.
UEFA Champions League logos (1992, 2020) 9
Source: twitter.com Union of European Football Associations (UEFA). License: All Rights Reserved.

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  • ITC Novarese

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1 Comment on “UEFA Champions League logos (1992, 2020)”

  1. Alberto Romanos of Branding with Type wrote in and kindly provided additional information:

    Although the original font was ITC Novarese indeed, we modified the weight, serifs, proportions and the lockup about 4 years ago. Since the 2020–2021 campaign, the official logo was the new one I’m referring to.

    The agency in charge of the brand update was Twelfthman and I was the typography consultant on the project. We recently were able to publish the case study, see brandingwithtype.com and twelfthman.co

    Shown above is a visual comparison of the classic version (top) and the redrawn one. “We evolved ITC Novarese’s original letterforms with sharper wedge serifs inspired by the UCL starball and optimised its weight and proportions for improved on-screen rendering.” —Branding with Type.

    Filippos, you credited Design Bridge and Phil Clements for the design. I assume this refers to the classic version from 1992, yes? Since the post shows examples for both the old and the redrawn logo, I adjusted the title and added Alberto Romanos/Branding with Type and TwelfthMan to the design credits. I also added the tags “logo evolution” and “modified typeface”.

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