Fresh Fonts visual identity
New website and identity for Fresh Fonts, designed by Kolaps from Barcelona, with web development by Reveal Studio. Fresh Fonts is an independent publishing house based in Lausanne, Switzerland. They publish a monthly newsletter featuring a curated selection of new font releases from independent type designers and small foundries from all around the world.
For the expression of the brand, we start from the idea of uniting its creative and human tone with the fresh and innovative typefaces that are put at the forefront in their newsletter, without outshining them. Through the use of vibrant colors, dynamic condensed type, and lighthearted illustrations in the form of geometrical shapes — that represent the variety of services present in the company’s offering — we managed to give the brand an affable yet bold character, illustrating its spirit and its values.
The logo is set in NB International, which is also used throughout their digital material for supporting text and main copy, including on the email newsletter. The condensed, all-caps titling font is FK Screamer, making use of its backslanted and italic styles as well, and the variable font version was used to create stunning font animations on the website.
