ERCO Lighting logo
Contributed by Stephen Coles on Dec 2nd, 2013. Artwork published in
.
Source: www.erco.com License: All Rights Reserved.
Thanks to Manuel Wesely for calling our attention to this example of a “type weight gradient”, the logo for ERCO, manufacturer of architectural lighting. Otl Aicher designed the mark in 1974, the same year as Christof Gassner’s Canton logo.
3 Comments on “ERCO Lighting logo”
I happen to have the Erco style guide. Love the last paragraph: »Selbst Fachleute tun sich schwer, Schriften zu erkennen. Am sichersten kann man die Univers aus anderen Grotesk-Schriften herausfinden, wenn man das kleine a betrachtet. Bei der Univers hat es einen stumpfen Auslauf, der sich verjüngt.« (I’ll replace the image with a better one when I’m with my real camera again.)
(Mh, however I try to format it, this image function doesn’t work that well …)
OS X dashboard translates “stumpfen Auslauf,” as “a blunt discharge”. Great!