Tidalshift Serum by Cheeks + Co.
Contributed by Samihan Shani on May 14th, 2023. Artwork published in
circa December 2022
.
Inspired by the biodiversity of California, the debut product from Cheeks + Co, Tidalshift, prepares your skin to face the elements.
The digitally forward brand brings the spirit of place to the customer through site-specific coordinates and a QR code. Something radically different for an industry that positions itself as high-end and often delicate. Our strategy was to celebrate the resilience of the skin for the nomadic woman who is ready to face any climate.
See also the post about Cheeks + Co’s general identity. For more images and a full list of credits, see our case study.
