John Williams – The John Towner Touch album art
Contributed by Rob Hudson on May 4th, 2023. Artwork published in
July 1957
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3 Comments on “John Williams – The John Towner Touch album art”
Trade Gothic Extended apparently wasn’t released until 1959. The title is probably actually using Standard Extralight Extended, as seen here: www.flickr.com/photos/28813…
Good catch, thanks, Bryson! I had checked the secondary IDs, during moderation, but skipped the primary one. I concur with your ID. Standard Extralight Extended is equivalent to Akzidenz-Grotesk Skelett (c.1911–1914):
Interestingly, the Adcraft Typographers specimen you linked to and Nike’s 1910s Berthold specimen show a w (and the former also a W) with overlapping middle diagonals. On a later undated index card by Berthold, these characters exhibit a simpler form, as in Standard Light Extended a.k.a. Akzidenz-Grotesk breit mager (1911). Other glyphs might have been revised, too: C appears to have gotten a larger aperture.
Photo-Lettering (which is a likely source for the type used on this cover) had this design as Standard Light Extended 1, with the simpler form for W.
Thank you, Bryson: nice catch!