The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination. Created in collaboration with ManvsMachine.
“Proud Creative’s numerous contributions to the Syfy brand evolution included a wide array of keen creative insights. The diverse experience of their gifted team of professionals played an indispensable role in our success.” — Michael Engleman, Vice President, Creative, Syfy
1 Comment on “Syfy (2009)”
See also the entry about the new SYFY identity as introduced in 2017.