Masa cookie dough

From design studio S&Co:

Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has become an emblematic place and a beloved brand in the city.

In March 2020 Masa had to temporarily close its stores due to the general quarantine during the Covid-19 pandemic. This forced them to quickly create a series meal kits and products to prepare at home.

Different products were developed including: home baking sour dough kits, brunch sauces, soups and frozen smoothies, among others.

Alias Cactus is used for the headline type, with Feixen Sans for secondary text. See also a related packaging that was previously published on Fonts In Use: Batidos Masa – another product by Masa, branded with the same typeface selection, this time offering blends of frozen fruits and vegetables.