Velâdzo
Contributed by Oudin Romain on Mar 18th, 2024. Artwork published in
October 2021
.
Visual identity and artistic direction made by Au-delà studio for Creative Supply. This clean and cool graphic system is based on illustrations and on one typeface family: Gustavo (from lift-type).
Velâdzo (“village” in Gruyérien) is a new concept of a multimodal urban village designed by the Fribourg Public Transport and set up on various station sites in the canton of Fribourg, Switzerland.
Movement (transport, flow of people, etc.), heritage and the environment were central elements that influenced the choice of colours in natural shades, as was the creation of dynamic illustrations and the logo, where the O takes up the idea of gesture, from left to right, always on the move, looking to the future.
