McDonald’s Ukraine promotional campaign
Contributed by Svitlana Tolmach (Rentafont) on Oct 18th, 2023. Artwork published in
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Source: www.mcdonalds.com License: All Rights Reserved.
McDonald’s is known for having its marketers adapt the menu and advertising campaigns to local realities in every country. In Ukraine, they were no exception and conducted the Ukrainian Burger Season, designing promotional materials in an authentic style while avoiding clichés like embroidered shirts and flowers. To create banners and social media materials, they chose the yellow and blue colors of the Ukrainian flag and the beautiful Rutenia from the Shchedryk Foundation.
Source: www.instagram.com License: All Rights Reserved.
Source: www.facebook.com License: All Rights Reserved.
2 Comments on “McDonald’s Ukraine promotional campaign”
The Rutenia type family is a part from a big project by Vasyl Chebanyk about the “Ukrainian Alphabet”, digitized and developed by Henadij Zarechjuk and Viktor Kharyk, see the website at abetkarutenia.com.ua.
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