Cardea Group

Facing the 2009 job market’s challenges, the Cardea Group emerged to foster connections in the alternative asset management sector. As they sought to update their decade-seasoned brand, we crafted a visual identity that reflects their boutique, innovative nature. Our approach included a modern color palette with cooler tones and warm accents for focus, ensuring ADA compliance and versatility in digital and print formats. The website’s duotone imagery and consistent graphic language enhance brand recognition. The visual identity combines a sophisticated, modern serif font with the rounded door knocker mark of their logo, balancing friendliness with professionalism. This emblem, pragmatic and aesthetically pleasing, anchors their boutique appeal. The website, enriched with animated elements, projects Cardea Group’s polished and successful image.