The Chia website has been completely redesigned by Salt Lake City-based web agency Struck. Chia is a company founded in the 1970s in the USA that sells small terracotta planters to grow and collect, whose 1980s adverts are still legendary. The Struck agency describes the project as follows:
Chia called on Struck’s expertise to create a stand-alone bespoke website. Our vision was clear: to create an energetic and fun website that would not only showcase and sell Chia’s unique homewares, but also introduce the icons to “80s kids and their kids” in an unforgettable visual way.