Pihakapi
The monogram adapts to the size and ratio of the browser window. Web development by Tristan Bagot.
Art directed by VLF Studio, the identity of Italian fashion label Pihakapi is centered around a monogram that is “adaptive, unstable, and alive”. The bold amorphous logo is contrasted with lightweight minimalist typography: All text on the website, in product catalogs and social media graphics is set in a single style of Cardinal Classic Mid. The synthetic oldstyle serif from Production Type is used in a single size, with all caps as the sole means for emphasis.
Pihakapi is a modern leather workshop for the future — hybridizing the heritage of a luxurious material with engaged design. A collaboration between the Italian manufacturer Pellemoda and creative director Vejas Kruszewski
Serena Sy as seen by Arnaud Lajeunie, and styled by Haley Wollens. Hair by Jawara. Make up by Nami Yoshida. Set designed by Thomas Petherick. Art directed by VLF Studio.
Table with Pihakapi stockists
Animated 3D version of the monogram. Photography by Camille Vivier, styling by Haley Wollens.
