The man in the moon
The man in the moon is a space-style clothing brand conceived by Helen Brose as a student project at Münster School of Design, FH Münster.
The brand uses the display typeface VZWO Elephant in their logo as well as in the graphics on their clothes. The lines of the illustrations on the shirts and tote bags pick up on the soft yet powerful style of the typeface. This creates a particularly good font–image combination.
Helen Brose defines the brand as follows:
“The man in the moon” offers an alternative to basic shirts and mainstream fashion. “The man in the moon” combines bizarre motives on shirts and bags with an urban style. The illustrations are printed on shirts and bags. Every buyer receives a unique piece of clothing, as each item is silk-screen-printed for them only after purchasing. Einstein once said: “Life is nothing without a dash of madness”. Simultaneously, he was questioning and analyzing the universe. I think that at some point we all have to ask ourselves about our existence. To sum it up, this is the question upon which “The man in the moon” is based.
