“Smirnoff...the light drink that’s heavy” ad
Contributed by Herb Lubalin Study Center on Jan 14th, 2024. Artwork published in
October 1971
.
Source: books.google.com License: All Rights Reserved.
Advertisement for Smirnoff vodka, published in the October 14, 1971 issue of Jet magazine. The headline is set in ITC Bernase with the small print set in Optima Italic.
2 Comments on ““Smirnoff...the light drink that’s heavy” ad”
Possibly designed by Archie Boston Jr.?
Good point, Stephen! Worth asking him perhaps. Do you have a way to ask him?
I looked at his collection at Stanford, and Smirnoff doesn’t come up: searchworks.stanford.edu/vi…