From Jason Liebig on Flickr:
A McDonalds sticker from the 1970's, extolling the virtues of cheeseburgers. This came to me from Australia, so I’m assuming that’s where it was originally distributed.
The type is set in Folio, using the straight-legged alternate R as offered by Bauer.
The text of the sticker transcribed:
Choosey cheese choosers always say cheese please when they choose the cheese in the cheeseburgers at McDonald’s.
Contributed by Mark Simonson
Contributed by Florian Hardwig
Contributed by Tanja / Marcus Huckenbeck / Bonszkowski