Story Protocol

Story Protocol is reimagining storytelling. When creators seek to build a narrative universe, they must choose between the limitations of a publisher, or the uncertainty of independence. Utilizing web3 allows Story Protocol to realize the potential of the next great narrative universe, with a future of networked IP development where creativity operates on open-source principles with ownership rights and economic incentives built in.

Slope Agency worked with Story Protocol from brand strategy through brand identity and web design to craft a system that honors the history of storytelling while conveying the excitement of a new era of narratives. 3D designs with textures and shapes inspired by letterforms and different genres—like mythology, fantasy, and science fiction—help to visually represent this shift from past to future.

At its core, Story Protocol is building open infrastructure that allows creators to collaboratively build narrative universes in a new era of storytelling. Slope designed a bold and geometric logomark reminiscent of building blocks and inspired by the collaboration and co-creation possible on the protocol. Within the mark, and in the 3D animations showcased on through the website design, there is an acknowledgment that all pieces of a narrative universe hold meaning and power in shaping a story, fitting together to create something impactful.

The brand typefaces are Reckless Neue and Acronym. ABC Diatype served as the base for the wordmark.

See the full case study on the Slope Agency website.