The Audacious School of Astonishing Pursuits
The Audacious School of Astonishing Pursuits (ASAP) is a new online school for advertising professionals launched this year. ED., the Australia-based creative studio behind ASAP, describes it on their website:
When Jason Bagley, Wieden+Kennedy veteran and certified creative megamachine, saw our work for Big Talk, he said it, “Went too far, and I loved it.” It was that same spirit of irreverent exuberance that would guide our project together, The Audacious School of Astonishing Pursuits (ASAP)—a new online school for advertising professionals. Halfway between a 90s infomercial and a designer’s fever dream, ASAP is a loving parody of the advertising world.
While its mission is deadly serious—building an inclusive space to pass on hard-earned knowledge to the industry’s next leading creatives—the tone is delightfully silly, celebrating imperfect people who unselfconsciously go for it. Maybe that means making a website that flickers and degrades like a VHS tape. Or rendering Jason as a 3D model zooming through the atmosphere. However absurd, it’s ultimately about embracing stupidity and defeating insecurity so you can do the best work of your life.
For the project ED. uses the typefaces Farmacia by Nguyen Gobber and Jubilee Diamond and Silver by Off Type.
