Packsmith

Packsmith are working towards changing the game and drastically simplifying the logistics industry, making a better experience for both brands and customers – all the while opening up everyday individuals to a new and enjoyable revenue stream packing products for their favourite brands from their own homes.

The Packsmith brand identity is crafted to require only a few simple elements, that when combined create the distinctive Packsmith look and feel. Angled rectangles that are reflective of stacked packages are used as dynamic graphic elements which allow layouts to remain ultra-minimal, yet still visually engaging. These are complimented by the ever-changing linear device which is a visual representation of delivering packages from A to B. The logo is the essence of simplicity. The mark showcases both an open box, and also the silhouette of a home – tying directly to the core concept of the Packsmith offering of people packing products in their own homes. Four distinctive colours make up the Packsmith identity palette. These colours allow the flexibility to be bold and punchy, or sleek and sophisticated when required.