Gardulac (or Gar du Lac) is a botanical gin with a classic and fresh profile. The logotype is set in caps from Eros, with Selva Script used for “du”. The ingredients are added in Jugendreisen Small – with its curved open-bowl R, this typeface nicely complements Eros. Additional text is set in two widths of Interstate.
The label design, inspired by art nouveau typography, pays homage to the advertising posters tradition of Lake Garda since the 1930s. The yellow tone and the textured paper give the label an effect reminiscent of a real lemon peel.The identity is created by Davide Mosconi, Andrea Mastroluca and Federico Landini. Gabriel Cellini did 3D images. They’ve developed a product identity that uses elegant typographic compositions to express the exceptional quality of the product, its Italian roots, and the strength of the brand.
Intense notes of citrus and flowers blend with the delicacy of Lake Garda Lemons. The balsamic and resinous part of juniper supports the sip and connotes it clearly and distinctly. The freshness of cardamom and coriander is joined by the herbaceous note of olive trees grown on the shores of Lake Garda.
Design: Auge Design
Executive Creative Director: Davide Mosconi
Associate Creative Director: Andrea Mastroluca
Designer: Federico Landini
3D Artist: Gabriel Cellini
