La Llorateca, vol. 1

In September 2019, a party was held in Barranquilla, Colombia, celebrating Love and Friendship Day (21 Sept.). A friend who was going to play music, asked me to make the flyer. The concept: something like “Cry ass.”

In the Colombian Caribbean we have a qualifier for that situation in which you have already broken up with your partner but you are still there, searching for them and insisting: being a crybaby.

This is how the concept for this party was born, and what better solution to avoid being embarrassed than instead of being intense, is better go to twerk and cry until you get down at the disco.

At a time when reggaeton was facing changes in perception and a certain empowerment on the part of more alternative sectors, we thought about making the design more complex with less conventional resources: resorting to classic paintings mixed with current graphics.

So we take a fragment from “The Descent” (Circa 1443) and a frame from the video “Lyk Dis from NxWorries” by Anderson.Paak & Knxwledge (2018), with illustrations by @Rhymezlikedimez.