The Réputé website artfully employs a font strategy that deftly balances innovation with familiarity. At the core of this full-service public relations agency’s textual identity lies Poppins—a font that, despite its ubiquity, is given a fresh lease on life when juxtaposed with a bolder typeface. The strategic use of F37 Foundry’s Wicklow for headings and titles provides a visual anchor with its sharp edges that reflect the Réputé logo’s own angular design. This deliberate typographic choice is further refined by selecting a specific stylistic set for Wicklow, enhancing compatibility with Poppins’ single storey a—a detail that subtly ties the paragraph text to the larger visual framework. This design narrative encapsulates the essence of Réputé's brand ethos, demonstrating that with thoughtful type curation, commonly used fonts can be revitalized to elevate a brand’s distinctive voice.
