Saisons Culturelles of Chaumont
The Saisons Culturelles poster
Following the creation of the town of Chaumont’s visual identity, the Baldinger•Vu-Huu studio team started work on the sub-identity for Chaumont’s Cultural Seasons. The city of Chaumont boasts a rich cultural programme. As well as being the city of graphic design, it also wants to showcase the city’s cultural offering. To this end, eight years ago, they launched the “Saisons Culturelles”, supported by a newspaper, a website and posters, which are renewed every year.
It was necessary to create a sub-identity, with a visual link to the main identity in order to clearly identify the sender, but at the same time distinct from it in order to be recognized as something special. To achieve this, the Baldinger•Vu-Huu studio used Dina Chaumont, the typeface family they created for the city of Chaumont, and designed new pictograms, abstract shapes that are freer and more organic. On top of that, they played with a bright and bold color palette.
The Saisons Culturelles newspaper
The Saisons Culturelles newspaper
The Saisons Culturelles newspaper
The Saisons Culturelles newspaper
The Saisons Culturelles newspaper
The Saisons Culturelles website
