The Creative Action Network and National Parks Conservation Association have partnered to revive the legacy of the New Deal art projects, inviting artists and designers from all 50 states to create a new collection of See America posters celebrating our shared natural landmarks and treasured sites.
Luis Prado is an Argentine-born graphic designer (now living in Olympia, WA) and the typeface, Borgstrand, is Swedish, but that’s ok; America is a nation of immigrants. Plus, Borgstrand has a lot in common with the gas-pipe style of lettering found on the WPA posters that inspired the See America project.