Parkron
Contributed by Idearideas on Apr 19th, 2024. Artwork published in
circa January 2019
.
Parkron is an app offering parking solutions for a particular and professional target that gets around in the city, seeks to optimise their time and values a fine service.
We were commissioned to define the visual identity and communication assets of the brand, and also the visual guidelines for the app interface. Meaning to convey the premium air and the digital nature of the company, we created a sober yet dynamic identity and a geometric symbol in black and white intended to print media, whereas it changes to RGB-inspired green and blue when applied in digital media.
Neutrif Studio is used throughout the identity and the app interface.
