St.Galler Zeitung giant newspaper
The Typography and Communication Design students at St.Gallen School of Design (GBS) were tasked to design a 16-page St.Gallen newspaper for visitors at the LUGA fair in Lucerne. In addition to a printed issue, the result was a giant walk-in newspaper that covered an area of 780 square meters. It featured interactive elements such as texts, infographics, and images that visitors could touch, admire, and read.
Franziska was chosen for all types of text and goes beyond the usual dimension: With a combination of Regular and Italic styles, and weights ranging from Black to Hairline, Franziska proudly displays the details that are usually shown in smaller sizes. The giant newspaper took type size to a whole new level, as the x-height is no longer measured in points, but in shoe sizes! Furthermore, Novel Sans was used for bylines.
The compressed sans used for the nameplate as well as for page numbers is yet unidentified.
