For the Olgam Life brand, MadeByShape chose Krana Fat, a bold and rounded typeface, to convey warmth and reliability. This font’s thick, impactful letters help emphasise the luxury and wellness focus of the brand. This font is utilised to highlight key messages and brand values. It is prominently featured in headings and standout text across the brand website and marketing materials. Its modern style and friendly appearance align perfectly with Olgam Life’s ethos, enhancing the brand’s visual identity.