Likeminded

Likeminded is a pioneering digital platform dedicated to enhancing mental health support in the workplace. By offering services such as individual therapy, webinars, group sessions, and on-demand content, Likeminded ensures fast, easy, and secure access to quality care, helping employees reach their full potential and thrive.

The brand identity was crafted by the design studio SERIOUS.BUSINESS, which aimed to merge elements of strength, trust, humanity, and approachability through its visual language.

Typography plays a crucial role in this design, with the contrasting styles of Aeonik and ITC Souvenir reflecting the diversity and inclusivity of the platform’s services. Aeonik, a neo-grotesk typeface, provides a clear and modern appearance, ensuring readability and functionality, while Souvenir adds warmth with its rounded, serif design, enhancing the platform’s inviting nature.

Aeonik and Souvenir harmonize to create a dynamic visual identity for Likeminded, emphasizing the platform’s commitment to accessible and empathetic mental health support in a professional environment.