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Jaegher Bicycles

Contributed by Guido Groeneveld on Feb 28th, 2014. Artwork published in .
    Logo_tubes_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

    Clever customised R. It has got its leg from the capital J.

    The design of the visual identity, the cycle frames, and packaging for the Belgian tailormade Jaegher Airlight Steel Race Cycles by Jelle Marechal and Christophe Ghewy (Bowling Brussels).

    Clever use of Grover (Sudtipos) for the logo and Akkurat (Lineto) as supporting typeface on the printed materials. 

    JR_posters_web_1_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
    Pistier_detail6_jaegher-kaders-207_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
    technische-foto-s-part-2-079_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

    The logo made up by the J and R

    WEB_jaegher-03.01-095_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.
    WEB_DOOS_final_905.jpg
    Source: http://www.jellemarechal.be Designed by Jelle Marechal & Christophe Ghewy For Bowling Brussels. Photography by Kurt Stallaert & Steven Ledoux. License: All Rights Reserved.

    Typefaces

    • Grover
    • Swiss 721
    • Akkurat

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