Zealand Academy
As part of the new visual identity for Zealand Academy, Playtype created an expressive and experimental display typeface named Zealand Display.
The identity is centered around a narrative of change, growth, and personal development, seeking to communicate the journey of committing to an education. This journey is often a winding path in a constant state of flux, and each day’s dedication will ultimately be part of defining a future scenario.
Inspired by this story of change, we decided to build a dynamic typeface that evolves as the user types. The typeface features three distinct expressive styles that are randomly jumbled as the words are written, making the appearance of the sentence change as it is written and only take its final shape when the sentence is complete.
This typeface is a core part of the type-driven visual identity and helps Zealand execute a cohesive and visually strong storytelling across all their communications platforms.
