raye the store 07

Raye the Store is a travelling pop-up shop showcasing hundreds of products of the most innovative and exciting food, drinks and wellness brands. With each new edition, a distinctive color and font are assigned, maintaining a consistent brand identity while signaling the introduction of the newest products.

For Edition 07, curated for autumn, the design aesthetic revolves around muted, sophisticated colors with a predominant khaki tone. The typography plays a crucial role, featuring the elegant serif typeface Norman. Norman adds a touch of refinement with its condensed form and high contrast, exuding confidence and modernity. The inclusion of oblique axes gives it a contemporary twist, aligning perfectly with Raye’s commitment to blending timeless sophistication with contemporary allure.

Throughout all editions, Raye the Store maintains consistency with Xanh Mono and Space Mono, which complement Norman’s elegance with their clean, modern aesthetic. This deliberate choice of typography not only enhances readability but also reinforces the brand’s visual identity across different product lines and editions.

This edition continues Raye’s tradition of presenting a harmonious fusion of design and product curation, offering a refined shopping journey that appeals to discerning tastes and celebrates the essence of autumnal elegance.

See also previously posted editions of Raye the Store.