Access Yoga

Access is a new yoga and movement studio bringing a fresh perspective to New York City’s wellness space. Design studio Mammmal described their work as follows:

The brand symbol, which behaves as a submark, conveys the notion of personal growth within the context of this “third space.” Meanwhile, the logotype’s friendly letterforms convey the studio’s inherently approachable attitude, with an unexpected ligature between the “e” and “s” nodding to intuitive movement and flow state. […]

We aimed to introduce an entirely new and distinctive flavor into the mix: a brand that is contemporary but unpretentious, easygoing but mature. The type system helps us to strike this balance, with headlines set in the elegant and expressive Self Modern (Bretagne Type Foundry) and body copy set in the clean and friendly Riposte (Good Type Foundry). Amber serves as a highly ownable primary brand color that is at once energetic and deeply soothing. Whereas competitors aim to convey prestige by leveraging the social capital of celebrity influencers, Access’s communications strategy builds rapport through direct but down-to-Earth phrasing that busy New Yorkers can digest at a glance.

Mammmal used Pangram Pangram's PP Acma for the logo.