London-based studio They That Do has rebranded Protein Studios, an event space and creative co-working community.
Drawing inspiration from the 90s, the new pixelated identity incorporates the lively F37 Britain Sans typeface, which provides a more dynamic and relaxed feel compared to the polished rigidity of a Neo-grotesque font like Helvetica. F37 Britain Sans is used in headlines, paired with Redactionand its pixelated styles, creating a striking contrast while keeping the energetic vibe of the identity.