Ctrl branding
Cryptocurrency wallet XDEFI rebrands to Ctrl. The branding features Tomato Grotesk. From Le Fruit Studio:
In 2023, we partnered with XDEFI to support them in rebranding their Wallet. The first step was to find a new name for their brand, one that would resonate universally and clearly communicate its promise.
We organized a series of workshops, bringing together designers, developers, and managers to brainstorm and uncover valuable insights. The name Ctrl emerged as the clear choice for all of us—four letters that embody a vision, a disruption, and a mission: to give control back to users.
Ctrl’s visual identity reflects this vision. Inspired by Swiss design and pop culture, the branding highlights typography and color. We created a playful toolkit of graphic assets, stickers, and icons to ensure seamless deployment across all digital platforms. The final visual identity includes a comprehensive design system, logos, color palette, layouts, animations, a website, and a full set of brand guidelines.
